Adblock Analytics becomes Blockmetry, expands and leaves beta

Many websites struggle to understand and react to the growing use of content blocking. Although ad blocking is the focus of the industry debate, ad blocking is only one type of the content blocking. Content blocking affects most sites, as it includes analytics blocking and other kinds of content modification by networks and users.

To help businesses accurately measure and react to any type of content blocking, including ad blocking, our very own Adblock Analytics service has been in development and has just completed private beta testing.

With the public launch, Adblock Analytics has a brand new name, Blockmetry, reflecting its expanded offering beyond simple adblock analytics, and a new dedicated home at . Full details about the new service on Blockmetry’s own announcement blog post.