Measuring analytics blocking rates

We have improved our new Adblock Analytics service by adding the ability to measure analytics blocking rates in addition to measuring ad blocking rates. Adblock Analytics can measure blocking of Google Analytics and Adobe SiteCatalyst.

The data for measuring analytics and ad blocking is collected, unobtrusively, using the same HTML/JavaScript code snippet. Both show up in your Deliberate Digital Analytics account graphs, which look like this:

(This screenshot shows the desktop ad blocking rates for one of our own testing Adblock Analytics installations.)

Existing beta customers will need to update their measurement code to enable analytics blocking.

If you would like to join the Adblock Analytics beta, please get in touch. Please include the website(s) on which you would like to use Adblock Analytics.